We have a strong association between the ideas of “getting organized” and “being more productive.” We tend to think of these things in terms of “time management.” But most of us have also heard or read many times, “you can’t manage time,” which is completely true. No matter what you do, time marches on. You can’t slow it down, you can’t get more of it, you can’t “bend it to your will” in any way.
In addition, everyone who has ever walked the earth—the most successful people in human history—have all had the same 24 hours in a day. Therefore, it’s clear that “time” is not our problem. In the 24/7 world of rapidly increasing technology, our real problem today is one of distraction.
It’s for all of these reasons that I believe that the idea of “time management” is failing us. And the lessons of traditional time management are no longer useful. If distraction is our problem, “time management” is not the solution. Attention management is the solution.
Attention management is the key to controlling your life—to leading a life of choice, rather than a life of reaction and distraction. I feel very strongly about this and have been studying it for the last decade. While I discuss the concept in all of my books, my latest book is exclusively dedicated to the topic.
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