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I’m very excited to announce that I am a finalist in Networlding’s BizBookPitchFest 2010!  This is a contest to help an unpublished thought-leader become a published author.  The judges were authors and publishing industry veterans Steve Farber, Kevin Small, Sarah Miller Caldicott, Melissa Giovagnoli, and Brett Farmiloe.  Below is the premise of the book I’m writing.  As it seems that everything is these days, the contest is using the “crowdsourcing” model, which means that public feedback will help determine the winner, just like American Idol.  So I need your help!  If you think that the book as I’ve outlined it below is something you’d be interested to read, please go here and vote for me (ok, even if you don’t plan to read the book, will you vote for me anyway? =).  To vote, visit this page, scroll all the way to the bottom, and where it reads, “Submit a Comment,” type: “VOTE: Maura Thomas.” You can comment (vote) as a guest by filling in your first name and your email (your email address will NOT be published.)

I appreciate your help!

Book-in-Process:  Control Your Attention, Control Your Life:  Succeeding in the Attention Age


Change is upon us.  Technology is evolving faster than ever before, and the sheer volume of
information to manage is staggering.  Digital Convergence is changing the way we communicate
and learn.  Although technology evolves very quickly, our brains evolve very slowly, and the rapid advance in technology over the last 40 years is shaping that evolution.  It is literally rewiring our brains.  The old ideas of multitasking and time management in the “Information Age” are being replaced by new ideas of focus and the Attention Age.  The secret of productivity, of getting things done, of living the life we want now comes down to the ability to manage our attention.  And this is much more complicated than a calendar and an address book, or even the latest gadget or app. It requires greater knowledge of how our brains work, an understanding of the demands on our attention, and a rich, but uncomplicated, arsenal of behaviors, techniques, and technology.

The idea used to be that information overload was the problem.  My work illustrates that itʼs not
the volume of information that exists, itʼs the fact that information is NO LONGER PASSIVE.  It
gets pushed into our consciousness and competes for our attention.  Consider this:

Letʼs face it.  Our lives are out of control.  Most days, we donʼt make decisions about how we
spend each minute or each hour or each day.  Those decisions are made for us, by our phone, our email, or any of the other unrelenting bits of communication and information that insert themselves into our lives every minute of every day, which are designed to steal our attention from us. And if we donʼt make decisions about the minutes or the hours or the days, then weʼre at risk for losing control over our lives.  Why should you give up the decision over one single second of your precious life?  Studies show that people who exert cognitive control more often, report happier lives.  This book is your key. It will contain step-by-step instructions to learn to control attention by effectively managing the details of a busy life (commitments, communication, and information), discussing not only a behavioral methodology but also incorporating paper, PC, Mac, handheld, and cloud-based solutions.

Thanks for reading, and please don’t forget to vote!

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